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Online Business Lead Generation & Marketing

  • Online Business Lead Generation & Marketing require a certain skillset which many website owners find difficult to obtain or grasp and figure out! Even though Online Marketing is similar in many ways to normal bricks and mortar marketing, it is also completely different in so many other dimensions.

    When done properly and correctly, online lead generation is much more exact, gives great preciseness with regards to reaching Target Markets and Niche Markets, as well as very clear-cut and specific feedback and statistics as far as the results of advertising campaigns are concerned.

    In traditional methods of advertising and marketing such as Newspapers, TV, Magazines, Brochures, Pamphlets and the like, very little feedback and statistics are available with regards to the Demographics of Consumers targeted during a specific campaign.

    The Internet Group SA now provides you with specialised and targeted methods of ensuring the success of your Marketing and Advertising Campaigns. Our CEO, Jan van Rooyen, has more than 30 years of practical experience in Marketing, and for more than 15 years now, he has specialised in Online Lead Generation Marketing. Read more about Jan van Rooyen...

    Below you can peruse and review the different aspects of our Online Marketing and Advertising methodologies.
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» Google Adwords™:

  • It is a system designed by Google™ to market products & services on the Google™ Search Engine via placed text ads.
    • Google Adwords™ is the system Google™ hasGoogle Adwords™ Advertising Campaignsdeveloped to assist you in marketing your products or services in the Google™ Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a "sponsored link".
    • To see an example of one of our clients who are using this online marketing system successfully, click on the graphic to the top right of this paragraph. The company is Shade and Blind Worx, and you will notice that their Ad appears at the top of the page which is the best position.
    • Our CEO, Jan van Rooyen, is highly skilled and experienced with regards to Google AdWords™. He will optimize your Google AdWords™ campaign so it will effectively deliver the highest return on your investment.
    • Due to the complexity of the Google AdWords™ system, it requires expertise, and we will see to it that your campaign will be correctly adjusted, calibrated and optimized for ideal and maximum results.
    • This optimization includes keyword and word phrase management which may take many hours and even days before the best results will be obtained. The Internet Group SA will take all this painstaking work off your hands, letting you focus on your business and other important work!
    • Enquire about Google AdWords™ Now!top

» Copywriting and Page Content:

  • This is the matrix and basis of all successful online marketing.
    • Without good quality copywriting and information, website pages will offer very little substance to Search Engines which will be worthwhile and indexable. Remember, the Internet is about information, and when your website does not provide top quality text and copy, it will be doomed to failure from the start.
    • The Internet Group SA will ensure that your page copy is up to standard BEFORE your website is launched. Should you already own a website and wish to improve the copywriting, we will also gladly assist you.
    • Find out more about our Copywriting Services...

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» Search Engine Optimization (SEO):

  • The Art of "optimizing" & co-ordinating keywords, phrases & page copy.
    • Keywords are niche, target market, product or service oriented words. For instance, on the Internet Group SA website we target words such as, "website development", "web hosting", "online marketing", etc..
    • Some of the word phrases we may use are, "website development in gauteng", "online internet marketing", "search engine optimization", and so on.
    • How will this help you in your online marketingSearch Engine Optimization Scoreefforts? Once the copywriting of your website has been revised and refined, we will do the necessary research to discover which are the best keyword phrases for your website. We will ensure these are inserted into each relevant page of your website and the pages will be tested to ascertain their "score".
    • Get more info about our SEO Services...

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